Banner Realitat Augmentada

Augmented reality (AR) is a technology that is used to augment our vision of the real world with digital information (3D animation, audio, image, video and website). However, in order to view this digital content, we need a mobile device and access to the Internet. AR can be articulated by means of image recognition or geolocation. It can be applied to all production sectors and can be accessed by anyone through smartphones and tablets.

The UOC has specialized in creating augmented reality and virtual reality experiences for applications in culture, education, tourism and advertising. It also contributes to developing this technology by delivering new applications and improvements to organizations and companies.

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