Augmented reality (AR) is a technology that is used to augment our vision of the real world with
digital information (3D animation, audio, image, video and website). However, in order to view this
digital content, we need a mobile device and access to the Internet. AR can be articulated by means
of image recognition or geolocation. It can be applied to all production sectors and can be
accessed by anyone through smartphones and tablets.
The UOC has specialized in creating augmented reality and virtual reality
experiences for applications in culture, education, tourism and advertising. It also contributes to
developing this technology by delivering new applications and improvements to organizations and
companies.
