Inma Rodríguez-Ardura is a tenured Associate Professor of Marketing within the Economics and Business Department of the Open University of Catalonia (Universitat Oberta de Catalunya, or UOC); and the Director of the 'ONE'. ONE is a research group of the Internet Interdisciplinary Institute (IN3) within the UOC, which is accredited as a Consolidate Research Group by the Catalan Government.

Dra. Rodríguez-Ardura’s teaching and research focus on digital marketing, and online consumer behaviour. Her work has been published in a number of journals including Computers & Education, Computers in Human Behavior, Electronic Commerce Research and Applications, Internet Research, and The Information Society. Her most recent papers will soon appear in Interactive Learning Environments, and South African Journal of Business Management. In addition, she has presented her research at many international conferences. She has also coedited several special issues; and presently serves on the editorial boards of IN3 Working Paper Series, and Journal of Theoretical and Applied Electronic Commerce Research. She has been working on many competitive research projects funded by Spanish, European, and international institutions. She has authored the books Marketing digital y comercio electrónico (Piramide), (Esic), and El marketing y el éxito en la empresa (Piramide); and has co-authored dozens of books related to marketing, communication and e-commerce.

She joined the UOC in 1996, during the first academic course of this University. Until 2002, she was also a member of the Faculty of the University of Barcelona. In addition, she undertook academic activities at the RCC-Harvard University, and at the University of California, Berkeley; and has taught many master’s courses and seminars at Spanish universities. She  also served at the University of Oxford as a Visiting Fellow of the Oxford Internet Institute (2010/11), and at Babson College, Boston (2012), as a Visiting Professor.

Professor Rodríguez-Ardura holds a doctoral degree in Economics and Business Sciences from the University of Barcelona. At the UOC, she has been Director of the Master's Programme in Marketing Management, and Director of the Bachelor's Degree Programme in Marketing and Market Research. Moreover, she has been serving as Director of the University Master's Programme, and the Doctoral Programme in Information and Knowledge Society.


Ivan Serrano, researcher of the IN3 research group in e-Governance: Electronic Administration and Democracy (GADE), has been...