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  • Who is it aimed at?

Who is it aimed at?

The services offered by the Universitat Oberta de Catalunya (UOC) within the field of AR target organizations and small and medium-sized enterprises (SMEs) working in culture, education, advertising and tourism (such as travel agencies, hotel chains, museums, universities, etc.).

Our services also target other sectors that wish to engage with users/customers through new communication channels that leverage the popularity of mobile devices (for example, real estate agencies, fashion boutiques, etc.).

The possibilities offered by Augmented Reality


What benefits can it offer your organizacion?

Augmented reality can contribute:
  • By increasing engagement and interaction with the user, providing a richer experience.
  • By increasing the product and brand value perceived by consumers.
  • By using the latest technological developments to enhance brand loyalty.
  • It is a mobile, personal and, therefore, accessible technology.

Furthermore, it is a technology that:

  • Has a high level of market penetration.
  • Is an economical communication alternative.
  • Enables information to be obtained about users/consumers.