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Best paper awarded to DigiBiz researchers

The paper "Some keys to improve hedonic social networks users’ loyalty", submitted by UOC’s doctoral student Fernando Doral-Fábregas and co-authored by DigiBiz researchers Dr Inma Rodríguez-Ardura and Dr Antoni Meseguer-Artola has been presented at the ICIEMC 2016 – an international conference on innovation and entrepreneurship in marketing and consumer behaviour.

At this well respected meeting, DigiBiz researchers received the "best paper" award, for their research addressing the impact of consumer experiences in Facebook.

The final version will be found on the ICIEMC website, http://iciemc.pt/home/proceedings/.
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