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16/12/2015

Cintia Pla-Garcia successfully defended her doctoral thesis

DigiBiz member Cintia Pla-Garcia defended her doctoral thesis, entitled " Una aproximación holística a las motivaciones de consumo en la web: delimitación y análisis de su influencia sobre la orientación de los comportamientos de navegación del consumidor".

The research was performed under the supervision of Dr Inma Rodríguez-Ardura, Associate Professor at the UOC and DigiBiz's director. The examination panel was made up of Prof. Miguel A. Gómez-Borja (University of Castilla-La Mancha), Prof. Gerard Ryan (Rovira i Virgili University) and Prof. Eduard Cristóbal-Fransi (University of Lleida).

Dr Pla-Garcia's thesis was granted with Summa Cum Laude by the University of Barcelona.
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