Dr Inma Rodríguez-Ardura

Director, Associate Professor of Marketing

Inma Rodríguez-Ardura is the Director of DigiBiz. She is a professor specialising in digital marketing, online consumer experience, and marketing for online education.


Dr Gisela Ammetller

Associate Professor of Marketing

Gisela Ammetller's research areas are online consumer experience, entrepreneurship, e-learning, and digital marketing.


Dr Xavier Baraza-Sánchez

Associate Professor of Human Resources

Xavier Baraza-Sánchez's research centres on flexible work, and leadership models that consider their impact on psychosocial risk. He also studies e-learning as a tool for the development of professional skills.


Dr Josep Lladós-Masllorens

Associate Professor of International Economics and Economic Geography

Josep Lladós-Masllorens's research activities focus on innovation processes and those milieus that encourage creativity, entrepreneurship and innovation.


Dr Antoni Meseguer-Artola

Associate Professor of Quantitative Methods

Antoni Meseguer-Artola's main research interests are quantitative techniques for the analysis of business digital transformation, and e-learning.


M. Carmen Pacheco-Bernal

Lecturer in Marketing

M. Carmen Pacheco-Bernal studies the key drivers of the diffusion of mobile surveys, as well as workplace e-training.


Dr Cintia Pla-Garcia

Assistant Professor of Marketing

Cintia Pla-Garcia has particular research interests in online consumption motivations.


Dr Eva Rimbau-Gilabert

Assistant Professor of Human Resources

Eva Rimbau Gilabert's research is on flexible forms of work, the impact of digital transformation in human resources practices, and the human capital development in informal learning and e-learning.


Dr Elisabet Ruiz-Dotras

Associate Professor of Finance

Elisabet Ruiz-Dotras has research interests in the areas of international finance, financial literacy and financial education.


M.Mar Sabadell-i-Bosch

Lecturer in Labour and Employment Law

M.Mar Sabadell-i-Bosch's main research activities lie within the legal fields of labour, employment and organisations. She also studies the determinants of virtual university quality.