Nova Economia

RODRÍGUEZ, I.; MARTÍNEZ, F. J.; MESEGUER, A. (2008). " The online power game: marketing strategies to manage the enhanced consumer's empowerment ". A: IADIS International Conference – IADIS E-Commerce 2008. International Association for Development of the Information Society (IADIS). Amsterdam, 25 juny.

RODRÍGUEZ, I.; AMMETLLER, G.; PACHECO, M. C. (2008). " Exploring new criteria to design materials for online education ". A: 15th EDiNEB Conference: Advances in Business Education and Training. EDiNEB Network. MALAGA, 11 juny.

DARADOUMIS, A.; FAULIN, J.; JUAN, A. A.; MARTÍNEZ, F. J.; RODRÍGUEZ, I.; XHAFA, F. (2008). " Broadening the CRM domain of application to higher educational (e-learning) environments ". A: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 maig.

RODRÍGUEZ, I.; MARTÍNEZ, F. J.; MESEGUER, A. (2008). " The Internet as an enhancer of the
consumers' empowerment - A power to be managed by online firms? ". A: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 maig.

RODRÍGUEZ, I. (2008). " Màrqueting per Internet: com integrar la Xarxa en l'estratègia de negoci ". A: Dia de l’Emprenedor. Barcelona Activa (Ajuntament de Barcelona), Cambra de Comerç de Barcelona, Acc1ó (Generalitat de Cat. BARCELONA, 27 maig.